Free preview — no card, no commitment

A website for your Lake Forest business that turns visitors into phone calls — see it free, in 48 hours, before you pay a cent.

Tell us your business name and we'll build a real, live preview of your new site: fast, mobile-first, with your Google reviews up front and a tap-to-call button a phone visitor can't miss. It's free, usually ready within 48 hours. Love it and we'll launch it. If not, you've lost nothing.

Free, live preview in about 48 hours

You only pay once you love it

Built & supported locally in Orange County

The site you're looking at? We built it. It's an example of our work.

See your website — free, in 48 hours

Just your business name and email to start. We'll send a live preview link. No spam, and we won't cold-call you.

We hand-build every preview ourselves and take just 4 new builds a month, first come, first served.

No card, no obligation, no spam. By submitting, you agree to be contacted about your free preview per our Privacy Policy.

Pay nothing until you approve

$995 flat — agencies quote $3,000+

Built locally in Orange County

Cancel anytime, no contracts

How It Works

From zero to live in three simple steps

No complicated process. No months of back-and-forth. Just a website that works. And you see it before you decide.

We build your preview, free

Tell us your business name and we design a real, live preview of your site. No payment, no commitment. Usually ready within 48 hours.

You review & refine

See it live, ask for any changes, and make sure it's exactly what you want, before you've paid a cent.

We launch it

Love it? We launch on your domain, connect it to Google, and hand you the keys. Most sites go live in about a week.

What We Do

Everything you need to look professional online

Website Design

A custom site built around the one thing that matters: a visitor on a phone deciding to call you instead of the next result. Mobile-first, fast, and built for your specific business.

SEO & Google Setup

So when someone nearby searches "your trade near me," you show up, not just your competitor. Clean structure, local details, and the basics done right.

Website Redesign

Got a site that looks dated or breaks on phones? We rebuild it from the ground up with a clean, modern design.

Speed & Performance

Slow sites lose customers. We build lean, optimized sites that load fast. And you can run your free preview through Google PageSpeed yourself before you pay a cent.

Hosting & SSL

Secure hosting with SSL included. Visitors see the padlock, Google trusts your site, and you never worry about uptime.

Ongoing Care

We keep your site updated, secure, and running smoothly. Need a change? Email us and it's live within 2 business days. No logging in, no babysitting a site builder. Cancel anytime.

Sample Concepts

What your free preview could look like

Three concept builds we made for fictional local businesses, exactly the way we'd build yours. Sample content throughout; your preview gets built from your real services, reviews, and details.

Ironwood Garage Door Co. · sample concept

Sample concept website for a fictional Lake Forest garage door company: urgent broken-door headline, tap-to-call buttons, and a 4.9-star Google reviews card beside the services list

Garage door concept · fictional business

Bluejay Plumbing Co. · sample concept

Sample concept website for a fictional Lake Forest plumbing company: bold headline, tap-to-call button, and Google reviews front and center

Plumbing & trades concept · fictional business

Willow & Main Salon · sample concept

Sample concept website for a fictional Lake Forest nail salon: bright design with pink accents, services list, and booking buttons

Salon & beauty concept · fictional business

No client logos yet; we're new and honest about it. These concepts are the style and speed you can expect. The next one we build could be yours, free.

Why Trust Us

We're new — so we earn it, free, up front

Hi, I'm David. I'd rather show you than tell you.

I started Propel Layer here in Lake Forest to build websites for local Orange County businesses. It's a new, one-founder shop, so instead of asking you to take my word for it, I'll just show you.

Send me your business name and I'll design a real, working preview of your new site for free, usually within 48 hours. Why free? Because I'd rather spend a few hours building yours than spend that money on ads. If you love it, you hire me. If you don't, we part as friends and you've lost nothing.

Because I hand-build every preview myself, I take on just 4 new website builds a month, so each business gets my full attention.

— David, founder of Propel Layer

The Preview Promise

See your finished design first — you pay only when you approve it. Don't love it? You pay nothing. And for 30 days after launch, if your live site doesn't match the approved preview, we make it right — or refund the build.

Honest, flat pricing

$995 to build, plus an optional $99/mo care plan. No hidden fees. Local agencies typically quote $3,000–$8,000 for the same build. We charge less because we're new and earning our local track record.

No contracts

The $99/mo care plan is month-to-month. Cancel anytime, and you own your site.

What You Get

A real site, fast — with zero upfront risk

48 hrs

To your free preview

To see your design

~1 wk

To launch, start to finish

Builds we take a month

Pricing

Simple, honest pricing

One flat build price (local agencies typically quote $3,000–$8,000 for the same work) plus an optional care plan. You only see a bill after you approve your design.

Website Build

$995

One-time · agencies quote $3,000–$8,000 for this

Custom design built for your business
Mobile-first, fast-loading pages
Contact form & Google Maps
SEO & Google setup
Your domain, your site to keep

Care Plan

$99/mo

Optional · cancel anytime · it's having a web guy, not just hosting

Secure hosting & SSL included
2 small edits a month (text, photos, contact info) — done in 2 business days, or that month's free
Security & uptime monitoring
Email support. Just ask
Month-to-month, no contract

Start with a free preview — you only see a bill after you approve the design. The Preview Promise: for 30 days after launch, if the live site doesn't match your approved preview, we make it right or refund the build. Approve your preview and we send one secure payment link — most sites go live about a week later.

See my free preview

FAQ

Questions, answered

Is the preview really free?

Yes, completely. Send us your business name and we'll design a real, live preview of your new website at no cost and with no obligation. You only pay if you decide to launch it.

What does it cost if I go ahead?

$995 one-time to build your site, plus an optional $99/month care plan that covers hosting, SSL, security, and up to 2 small edits a month (text, photos, contact info) done within 2 business days, or that month's care plan is free. No hidden fees.

How is it $995 when agencies quoted me $5,000?

Because we're new, and we're earning our local track record one Lake Forest business at a time. Same custom build, same hosting and care — founder pricing while we grow, and the build price rises to $1,495 once that record is earned. That's also why the preview is free: we'd rather prove it than promise it.

Why not just use Wix or a Fiverr freelancer?

You can — plenty of owners do. The honest difference: a DIY builder costs $20–$40/month plus your evenings, and most end up looking like the template they started from. A cheap freelancer can be great, but they're usually gone after delivery. With us, you see the finished design before paying anything, and the care plan means a local human keeps it updated, secure, and fixed — you email a change, it's live in 2 business days. You run your business; we run your website.

What counts as a "small edit"?

A text change, a photo swap, or updating your hours or contact info, handled within 2 business days. New pages, new features, or a redesign are quoted separately, so you always know the cost up front.

Am I locked into a contract?

No. The $99/month care plan is month-to-month; cancel anytime. And your website is yours to keep.

How long does it take?

Your free preview is usually ready within 48 hours. From there, most sites go fully live in about a week, depending on revisions and your content.

Do I own my website?

Yes. Your domain is registered in your name, so it's yours from day one; we never hold it. Once the site is launched and paid for, it's yours too. If you ever cancel the care plan, we hand you the complete site files and help you move to any host you like. No hostage situations.

What if the launched site isn't what I approved?

Then we make it right, or we refund the build — just tell us within 30 days of launch. That's the Preview Promise: the design you approve is the standard we hold ourselves to. It's the whole point of showing it to you first.

I already have a website — can you help?

Absolutely. We'll redesign your existing site from the ground up, and you'll see the new version as a free preview before you commit.

Where are you based?

We're based in Lake Forest, California and work with local small businesses across Orange County — Irvine, Mission Viejo, Foothill Ranch, Laguna Hills and nearby.

Ready to see your new website?

Send us your business name and we'll build a free preview. If you don't love it, you've lost nothing.

See my free preview